Your Executive Team Has the Strategy.
So WHY Isn't It Working?
Most execution failures aren't strategy problems - they're discipline problems.
We diagnose which of the 5 Lost Disciplines are broken in your leadership team, then fix them.
Guaranteed 10× ROI.
Why Tools Fail: You're Installing Systems on People Who Can't Use Them
“EOS, OKRs, 4DX—these frameworks work. Until they don’t.
The problem isn’t the tools. It’s behavioral capacity.
Commitment Quotient (CQ) is the only trademarked measurement system that predicts WHO can execute WHAT by measuring three behaviors under pressure:
- Initiative — Bias to action, ownership of outcomes
- Grit — Persistence through obstacles, finishing commitments
- Learnability — Adapting based on feedback and results
How we use CQ:
In 5LD: Identify which executives have capacity to drive discipline installation (and which need coaching or restructuring) in order to lead in today’s fast-changing and uncertain world.
In FPO: Hire & grow for commitment, not just credentials. Promote based on behavioral data and who is actually ready, not gut feel.
Result: You stop installing tools on people who lack the capacity to use them – and start building teams that actually execute.”
How 5LD & FPO Work Together
Most consultants fix one or the other. We fix both.
5LD installs discipline in your executive team so decisions get made, priorities align, and strategic work finishes.
FPO builds the people infrastructure so you can attract, develop, and retain talent without founder involvement.
CQ measures capacity at both levels so you know who can drive change, who will sustain it, and who will adapt it.
The result: Leadership discipline at the top, scalable systems below, connected by behavioral data.”
Example 1: Decision Discipline + Hiring Workflows
5LD fixes slow executive decisions. FPO fixes hiring bottlenecks. Together: fast decisions on strategy AND fast approvals for talent.
Example 2: Accountability + Performance Management
5LD installs peer-to-peer accountability at exec level. FPO builds manager-to-employee feedback systems. Together: performance culture at every level.
Example 3: Adaptation + Learning Systems
5LD installs after-action reviews for executives. FPO builds training and development infrastructure. Together: organization that learns faster than competitors.
Two Paths, One Question: Which Problem Are You Solving?
You Need 5LD If…
✓ Revenue $50M-$5B
✓ Executive team is the bottleneck
✓ Decisions are slow, priorities unclear
✓ Strategic initiatives never finish
✓ You have HR infrastructure but execs can’t execute
Typical engagement: 3-week diagnostic → 12-month transformation → 10× ROI guarantee
Investment: $25K-$3M+ (performance-based)
You Need FPO If…
✓ Revenue $5-50M
✓ Founder still doing HR’s job
✓ 30%+ turnover, 6-month hiring delays
✓ No performance management system
✓ Executive team executes but can’t scale talent
Typical engagement: 25-minute red-yellow-green diagnostic → 100-day sprint
Investment: $22,500 flat fee
“Not Sure Which You Need?”
Run both diagnostics. We’ll tell you which path makes sense—or if you should do both sequentially. You can also check out our Common Challenges page to help guide you.
Most $100M+ companies need both: executive discipline at the top, scalable systems below.”
Schedule Dual Diagnostic (30 min) →
How an $80M Fuel Distribution Company Fixed Both Layers
5LD Results (Executive Layer):
- Decision cycle time: 47 days → 18 days
- Initiative completion: 13% → 58%
- Executive alignment score: 0.6 → 1.8
- Value created: $5.1M
FPO Results (People Layer):
- Time-to-fill: 180 days → 65 days
- First-year turnover: 40% → 16%
- Performance review completion: 60% → 98%
- Value created: $3.4M
Total value created: $8.5M
Total investment: $627.5K
ROI: 13.5× ✓
PICK YOUR PATH FORWARD
Free Diagnostics
5LD Self-Assessment
Quick test: Can your exec team name the same top 3 priorities?
Ask your execs (or email them separately):
“What are the top 3 priorities?”
Mostly the same – Alignment Discipline good!
Different – Let’s talk.
FPO Red-Yellow-Green Call (25 minutes)
Score your 9 core people systems. No pitch, just heatmap + action priorities.
Book Diagnostic
Who is this for: Companies exploring options, need to build internal case first.
Paid diagnostics
5LD Performance Audit ($25K, 3 weeks)
Full diagnosis: which disciplines broken, what they cost, CQ assessment, go/no-go recommendation. Credited if you proceed.
[Request Audit →]
FPO 100-Day Sprint ($22.5K flat)
Audit + install your people systems. Red-yellow-green diagnostic, micro-system fixes, CQ-based hiring.
[Request Audit →]
Who this is for: Companies ready to commit to diagnosis, not sure about full engagement yet.
Full Engagements
5LD Transformation (12 months, $75K-$3M+)
Install all five disciplines in executive team. 10× ROI guaranteed, success fees only when value proven.
[Schedule 60-minute Strategy Call →]
Combined Engagement (12 months, $97.5K-$3.1M+)
Fix both layers: executive discipline + people infrastructure. For $100M+ companies needing complete transformation.
[Schedule 60-minute Strategy Call →]
Who this is for: Companies ready to commit, CEO has budget authority, timeline is 12+ months.
We are taking all the experience with these companies,
and bringing it to your small business.
Thousands of clients can't be wrong!
5LD & People Ops newsletter
One insight per week on building leadership discipline and scalable people systems. No fluff, no filler.
What you’ll get:
- 5LD framework breakdowns
- CQ behavioral insights
- Case studies from $50M-$5B companies
- Practical plays for executive teams