What's at Stake Here?
Do these struggles feel all too familiar?
- You’re exhausted watching your managers hesitate instead of stepping up as real leaders.
- You’re frustrated pouring money into leadership training that never delivers real change.
- You know there are high-potential employees in your company—you just don’t have a way to find and develop them.
Without strong leadership, deadlines slip, targets get missed, and growth stalls. The weight of it all falls back on you. It’s draining. It’s unsustainable. And it never seems to end…
But here’s what you already know: You deserve better.
Leadership gaps aren’t just inconvenient—they’re costly. They drain your time, your energy, and your momentum. Your people struggle, productivity drops, and your best employees walk out the door.
And that’s not how great businesses should operate.
Great businesses deserve great leaders.
Let’s build them—together.
Our Expertise at Be Legendary
Because Your Business Deserves Extraordinary Leaders
At Be Legendary, we know the frustration of watching managers hesitate instead of lead. We’ve seen the weight business owners carry when their leadership team isn’t stepping up. And we believe you shouldn’t have to do it alone.
For over 25 years, we’ve helped businesses like yours turn managers into true leaders—leaders who take ownership, inspire their teams, and drive real results. Leaders who don’t just manage, but elevate your entire organization.
- Trusted by Hundreds and Hundreds of Clients. See them here.
- A Data-Backed Proven Leadership Development Framework That Works
- Real Results That Last—Not Just Another ‘Training Program’
“Be Legendary didn’t just improve our leadership team—they transformed it. We’ve never been stronger.” – Recent Canadian client
You deserve a leadership team that rises to the challenge.
Let’s build it—together.
How We Partner with You
Our Main Services
Select A, B or C to begin our partnership.
The closer to the center, the more customized and high-touch our service is with you.
Pro-Tips:
- The greater the crisis, the closer to the center you need to be to solve the problem.
- The faster you need your problem solved, the closer to the center you need to go.
A – Talent Optimization
Talent Optimization is a system that helps you close the talent gap and solve your business problems by aligning your people strategy with your business strategy.
Using a proven four-step process and data analytics approach, we can examine the entire company while quickly focusing on a single team or individual to help them reach their fullest potential.
B – Better Every Day
You weren’t meant to settle for good enough. You’re here to build and amazing company that lasts. Better Every Day is more than a development system for your leaders—it’s a movement for SMB leaders who refuse to accept the status quo.
Better Every Day about relentless growth for your people, building habits that drive success, and leading with intention. Through coaching, leadership development, and daily alignment, we help leaders and their teams show up, step up, and get better—Every Single Day. Because leadership isn’t a destination. It’s a commitment. Your best leaders don’t wait for change. They create it!
C – Fractional People Officer
Your people drive your business, but great teams don’t build themselves. A Fractional People Officer (FPO) gives you expert leadership—exactly when you need it—without the cost of a full-time hire.
- Strategic expertise, flexible commitment
- One trusted FPO, backed by a team of experts
- People solutions tailored to your business
We do the heavy lifting. You get a powerhouse team focused on your people, culture, and success.
Let’s build something legendary—together.
What Happens If You Do Nothing?
Weak Leadership is Costing You More Than You Think
Leadership isn’t just another skill—it’s the difference between thriving and merely surviving. Without strong leaders, your business bleeds potential:
- Growth stalls. Opportunities slip away.
- Your best people leave. Disengagement spreads.
- You carry the weight. The stress, the firefighting—it never ends.
But here’s the truth: Great leadership isn’t a luxury. It’s the foundation of everything. And it doesn’t happen by chance—it happens by choice, commitment and discipline. We help your leaders with all three.
The best time to develop your leaders was yesterday. The next best time is right now.
No more waiting. No more struggling alone. Let’s build a leadership team that drives results, inspires people, and creates a legendary culture.
A few of our clients!
We are taking all the experience with these companies,
and bringing it to your small business.
Thousands of clients can't be wrong!
A few testimonials from REAL people:
Seriously, these people really said this awesome stuff! How great is that?!
#FirstTeam
This was the most impactful time I have spent for personal reflection and team building in 2019. Highlights for me: (1)immediate areas for team growth which are achievable (James assists to driving what those are and how you as a team will implement those), (2) defining how we will be a team to each other first which ultimately supports others in a more unified way, (3) Yes… and
You walk away feeling inspired to grow.
James Carter has a great way of capturing your attention with his thought provoking activities and messages. As a participant, you walk away feeling inspired to grow yourself, help others, and, as James would say, ‘Be Legendary’.
A system to help scientifically build our teams
Team Building 3.0 (Now called TEAMWORX) was exactly what we were looking for, except we didn’t know it. We were initially looking for a simple event. Now we have a system to help scientifically build our teams - a game-changer for our business.
Innovative approach to meeting, training and organizational needs.
James Carter is a very creative, talented and trustworthy man who I have known since 2000. Entrepreneurial and hard-working, he is meticulous about ensuring integrity in everything he does. Not only has he been a very successful owner of a highly regarded training company that he founded, but he combines that with a social conscience and a sincere desire to help others. I strongly recommend him to anyone who is seeking an original, innovative approach to meeting, training and organizational needs.
Case Studies
You might want to check out the case studies here to see how we have been able to create some great results!