About Be Legendary

We don’t sell inspiration.
We don’t traffic in trust falls.
And we definitely don’t walk away after telling you what to fix.

We’re the ones you call when the weight of leadership is falling back on you—and nothing else has worked.

We’ve helped small companies survive turnarounds and helped others scale from $20 million to over $1 billion.
We’ve worked with over a million people across four continents.
We’ve rebuilt teams, leadership systems, and execution cultures from the inside out—without ever handing someone a three-ring binder.

We call ourselves Be Legendary for a reason.

Not because we think leadership is a buzzword.
But because we believe companies can be the best thing that ever happened to the people inside them.
And when they are—that changes lives.

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What Makes Us Different

We don’t guess.
We don’t motivate.
We measure behavior under pressure—and use it to make decisions that actually change how the business runs.

Every company has people, process, tech, and strategy.
We know how to mix those into something that moves.

That’s why founders come to us burned out—and leave with a team that can finally lead without them.

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How We Work

We embed Fractional People Officers to offload the pressure.
We run CQ Catalyst to rebuild leadership behavior in 90 days.
We use Better Every Day to develop real players who can grow with you.

This isn’t training.
It’s execution support, leadership clarity, and behavioral transformation—delivered with zero fluff.

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Our Internal Credo

We believe in purpose—with action.
In abundance shared.
In pushing one step past normal.
In giving what we’ve got and owning what we haven’t.
In building real leaders inside real businesses—because that’s how you change lives.

This isn’t a tagline. It’s how we treat each other—and how we show up for you.

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Our History (Real Talk)

How Be Legendary Got Its Name

We started in 2003 as Repario—Latin for “to rediscover.”
That’s what we did then, and still do now: help people rediscover what they’re truly built for and build companies around that clarity.

On New Year’s Day 2010, after a decade of studying what sets legendary people apart, we renamed the company Be Legendary.
Not to sound bold—but to stay honest. The name is a daily challenge to live by the mindset we teach.

For us, that means three things:

1. Be one step beyond normal — Challenge yourself, especially when it’s uncomfortable

2. Live outside your shell — Show up real, without armor

3. Share your umbrella — Use what you’ve got to help others rise

Live that way, and you don’t just build a company.
You leave a legacy worth carrying.

That’s the standard we hold for ourselves—and the one we bring into every founder partnership we take on.

We’ve worked with Fortune 10 executives. We’ve written with Stephen Covey, Ken Blanchard and Deepak Chopra.
But honestly? You don’t need that to trust us.

You need to know we’ve tested this work, refined it under pressure, and proved it in the real world.

And that’s exactly what we’ve done—for over 20 years.

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Where We Stand

We don’t think corporations are evil.
We think they’re powerful.
And we believe the ones that do good—on purpose—should win.

So we work with the founders, leaders, and operators who want to make that real.
If that’s you, we should talk.