About Us

Be Legendary Credo:

Live on purpose, with purpose
with a focus on abundance.
Always one step beyond normal and
sharing my umbrella whenever possible,
I will harness the courage to live outside my shell
and create my legendary life by
striving to be the difference
that makes the difference.

We asked ChatGPT to write us a poem and this is what we got:

In a world of boundless potential and grace,
I embrace my credo, with steadfast pace.
Live on purpose, with purpose,I’ll abide,
With a focus on abundance, I shall ride.

Always one step beyond the realms of normal,
I’ll soar high, with dreams in flight so formal.
Sharing my umbrella in life’s gentle rain,
Spreading kindness and shelter, erasing all pain.

I’ll break free from the confines of my shell,
Harnessing courage, where limitless stories dwell.
For within me lies the power, bold and grand,
To sculpt my legendary life, by divine hand.

With every step, I’ll strive to be the change,
A beacon of hope, in a world so strange.
I’ll be the difference that makes a difference true,
Igniting sparks of inspiration in all I do.

Through trials and triumphs, I’ll never cease,
For this credo guides me, a compass of peace.
I’ll live on purpose, with purpose, my guide,
Crafting a life that forever shall reside.

Company Summary:

Be Legendary is the only leadership development company dedicated to making a difference in the world by delivering customized, transformational experiences that mobilize individuals, teams and organizations to challenge the status quo and make positive action the norm.


Using business as a force for good.


Mobilize people to push past mediocrity, challenge the status quo and instigate change to make a positive difference in the world and in themselves.

What We Do:

Be Legendary creates transformational experiences to help people live up to their legendary potential.

Our Service Offerings:

Be Legendary offers a variety of services to help corporations create legendary organizations of their own. These include:

  • Workshops
  • Retreats
  • Emotional Experiences
  • Consulting
  • Speaking

All of our services build upon participants’ strengths instead of focusing on weaknesses, thus creating an atmosphere of excitement, learning and discovery. Every program that we run has a philanthropic element, in keeping with the idea that Be Legendary has the power to change the world one person and one action at a time. We strive to show that ‘for-profit and for-purpose’ is the best model for business.

Our Approach:
We use an ABC model of discovery to help people discover and live up to their legendary potential (A=Awareness, B=Beliefs, C=Courage).

Opportunities to make a difference are all around us, but we can’t always see them—even when they are right in front of us. Be Legendary’s introspective and interactive activities help participants see the world through a brand new “lens,” one that aligns with their core values and beliefs and drives behavior that is both intentional and legendary.

Our beliefs determine what we see, what we hear and how we act. Using stories, videos and paired discussions, Be Legendary helps participants understand just how much they have in common with other legendary leaders—and gives them confidence in their ability to go forth and create positive impact of their own.

Awareness and belief are not enough. To make a difference, we must act—and action takes courage. Be Legendary helps participants identify actions that have required courage in the past—and connects those values to actions that can be taken in the future. The positive, courageous actions of individuals are what will change the world.

Our Company Values

Share Your Umbrella

You have a gift, a quality in abundance.  You cannot open your umbrella to share that gift if you are living inside your shell.

Be Grateful

Have an appreciative mentality and be grateful for all the wealth we have in our lives.


Family Focused

When given a choice, there is no need for thought:  Family First

Be Humble

Follow in the footsteps of true legendary people and be really awesome at being humble.


Be a Learner

Have the mindset of a learner means continual, life-long growth.  Learn from mistakes.


Find Your Pennies

We can all make a difference.  Most of the time, the difference will be small with little ‘value’, like pennies.  Every one adds up.  Our lives are the accumulation of the small ‘penny’ actions.

We began as Repario – Latin meaning to ‘rediscover or find again’, in 2003.  And for 3 years before that, as The Carter Group.

Since that time, we have been working on helping each person rediscover the very best of who they are.

We have focused upon corporate America because, frankly, that is where the money is!  We have been using ‘team building’ events and training as an experiment lab.  Thank you corporate America!

In 2010, we changed our name go Be Legendary and focused on sharing our research about legendary people and creating legendary teams.

We have facilitated our events in front of over 1,000,000 people and MANY other statistics that are really only for credibility.  To be frank, we know our stuff and have tested our Roadmap against Fortune 10 companies and their executive teams.  The research holds up.  You know why?  Because each one of us is human with the same needs, fear and educational system as our backbone.

In the meantime, our Founder James Carter, has written books with Steven Covey, Ken Blanchard, Deepak Chopra and Brian Tracy.  But that is blatant credibility-building.  Let’s get back to what is REALLY important.

In truth, we work in corporations with MUCH greater effectiveness due directly to our research and experimentation.  Corporate America has a great deal of influence and we want to make that influence incredibly positive, wherever we can and whenever we can.

That being said, we need to impact EVERY generation to truly change the world and create the incredible future we see.  Corporate America can help us achieve that!  There are GREAT people in corporations who see the potential future we do and want to help make that a reality.  In many ways, they already are!

So, let’s not jump on the “corporations are evil’ bandwagon.  Let’s work with the ones that are positively impacting the world and pressure the rest into becoming AWESOME corporate citizens.

This world is not only possible, it is INEVITABLE.  It WILL occur. What role will YOU play in making that a reality?

I hope we meet and are able to help you achieve your own version of ‘Legendary’.

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