You’re Too Valuable
to Be Doing HR’s Job.

Stop Firefighting.
Start Scaling.

Why Founders Call Us
(Even If They Didn’t Think They Needed To)

1. Why is every issue still landing on my desk?

You’re the founder—but you’re also still the HR fireman, team therapist, and accountability cop.
Every people issue lands on your plate. That’s leverage lost—and time you don’t get back.

→ We build a system that runs without you in the middle.

2. “Why do the high-performers leave—but the low ones linger?”

You’re not short on talent—you’re short on alignment. Without a true hiring and retention system, your best people outgrow the chaos while underperformers coast.

→ We help you attract, grow, and keep high-commitment talent.

3. “Why do I still have to chase people to finish what they started? Or get started altogether?”

Execution shouldn’t depend on your constant follow-up. But without role clarity, ownership, and fast feedback loops, momentum dies.

→ We fix the systems that power performance—so you can scale with trust.

Want to know where you’re leaking time, talent, and trust?
Most people problems are invisible until they hit your bottom line.
No prep. No pitch. 25 minutes to get your red-yellow-green heatmap.
You’ll leave with your top 3 action priorities and next steps.

[Run Your Red-Yellow-Green Diagnostic →]

What’s Really Causing
Your Bottlenecks?

Most founders don’t need more HR help.
They need someone who sees around corners, builds alignment, and scales leadership—without adding headcount.

If you’re seeing… The real issue is…
Slow execution Role misalignment & unclear expectations
High churn or quiet quitting Missing feedback loops & weak manager support
Founder as bottleneck No operating system for people decisions

Most “ops” problems are people problems in disguise.

That’s what a Fractional People Officer exposes and fixes—in 100 days.

What a Fractional People Officer Is
and What They're Not

You don’t need more HR help, more perks, or another recruiter tossing resumes.
You need embedded leadership that aligns your people to performance—and scales with you.

Role Typical Focus Delivers… But Can’t…
HR Admin Compliance, logistics, benefits Handles paperwork, policies Build leadership capacity or drive retention
Recruiter Filling roles Brings candidates Align roles, culture, or long-term performance
Culture Perks Morale boosters Temporary engagement spikes Fix broken teams or misalignment
Your COO Ops, delivery, metrics Executes systems Handle people breakdowns or scale leadership
You (the founder) Everything Vision, urgency, decisions Stay out of people drama and team bottlenecks
FPO (Us) People systems, performance, alignment Architect long-term growth through people Replace your ops team (and we shouldn’t)

→ A Fractional People Officer doesn’t manage people.
They install a system that builds, aligns, and scales them—without you chasing execution.

Don’t Have to Choose
Between Your COO and a
Fractional People Officer

They’re not redundant. They’re complementary. Here’s how:

Role Focus Strengths Blind Spots
COO Operational systems, delivery, cross-team coordination Execution, logistics, metrics Often overwhelmed by people dynamics
FPO People systems, leadership development, cultural alignment Hiring, retention, performance scaling Not focused on day-to-day ops

Your COO drives the machine. Your FPO ensures the machine doesn’t break down from the inside.

Where Are You Leaking Time, Talent, and Trust??
Most people problems are invisible until they hit your bottom line.
No prep. No pitch. 25 minutes to get your red-yellow-green heatmap.
You’ll leave with your top 3 action priorities and next steps.

[Run the Red-Yellow-Green Diagnostic →]

What Happens When You Bring in
a Fractional People Officer

You Pick the Focus. We Deliver Traction.

In 100 days, we install a people system that builds alignment, reduces churn, and frees up founder time.


Step 1 — Pick the First Lever

We start where the pain is loudest—or the opportunity is greatest. You choose one of four proven focus areas to drive fast ROI.

  • Fix What’s Not Working — Repair morale, rebuild trust, reset behavior

  • Level Up the Team You’ve Got — Unlock performance without burnout

  • Hire and Keep A-Players — Reduce churn, attract people who raise the bar

  • Align Everyone to the Mission — Cut confusion, focus execution


Step 2 — Run the 100-Day Sprint

In 100 days, we deliver:

  • A red-yellow-green diagnostic across 9 core systems to attract, grow and keep the right people

  • Fixed hiring, onboarding, retention, and performance gaps

  • Clear role alignment and leadership expectations

  • The first version of your scalable “people ops engine”

  • Founder time freed up, team output raised, turnover down

Backed by our 15+ specialist network. No long-term contract. No bloat.


Step 3 — Get the Clarity Map

At the end of the sprint, you’ll get a red-yellow-green heat map of what’s working, what’s fragile, and what must change.
Whether you keep us or not, you leave with a plan that builds real leverage.

→ No long contracts. Just outcomes.

Choose Your Speed.
Get the Power Level You Need.

Some founders need a nudge. Others need a full-scale install.
We adapt to your growth pace, leadership load, and urgency.

Each level gives you direct access to a senior People Officer, backed by our expert network. You’re not buying hours. You’re buying traction.

You won’t be billed for going slightly over. If a spike hits, we adjust temporarily—without surprises.

Engagement Best For What You Get Investment
100-Day Sprint
(Start Here)
Every founder we work with 100-day transformation sprint with clear deliverables $22,500 flat
Stabilize You need ongoing strategic air cover 10 hrs/month, key initiative support, retention wins $2,500/month
Momentum You’re growing and need more lift 40 hrs/month, cultural systems, alignment plans $8,000/month
Scale Up You want leadership embedded at scale 80 hrs/month, coaching, performance design, org development $12,000/month

No one starts at a retainer.
Everyone begins with the Sprint. Then we assess together if ongoing support makes sense—or if you’ve got what you need to run.

Run the Red-Yellow-Green Diagnostic.
We only accept one client per month.

Recent Case Study

How A Small Fuel Distributor
Rebuilt Their Talent Pipeline
and Cut Turnover

Company: AFD Petroleum
Size: ~200+ employees across multiple locations
Industry: Fuel Distribution / Field Services
Engagement Type: 100-Day People Sprint + Recruiting System Rebuild

Background

AFD Petroleum was struggling to keep top performers and attract qualified candidates. Turnover spiked. Applicant quality tanked. Managers were stuck firefighting instead of leading.

Hiring felt like guesswork, and field leadership was caught in a cycle of reacting to team churn rather than building long-term people systems. The founder and regional leads were spending an outsized amount of time firefighting morale and performance issues—often at the cost of growth priorities.

Program

We launched a focused 100-Day People Sprint with two clear goals:

  • Rebuild the recruiting system to improve candidate quality and pipeline consistency
  • Strengthen retention by enabling frontline managers to coach and support employees proactively

Key actions included:

    • Job description overhaul using the High-Commitment Hiring framework
    • Launching the Hidden Gem Identifier internally to find and grow overlooked talent
    • Field manager enablement through structured 1:1 training and team feedback loops
    • Creation of a recruiting dashboard to monitor hiring funnel health

Outcomes

  • 40% increase in qualified applicants within the first 60 days of launching new job postings
  • Reduction in frontline turnover across three high-risk regions in less than one quarter
  • Clearer role alignment and improved retention conversations between managers and their teams
  • Founder reported saving 20+ hours per month previously spent handling hiring and team-related fires

We’re no longer guessing. We have a system for finding, growing, and keeping the right people—and it’s working.” – Regional Operations Director

More Case Studies

You’ve outgrown HR bandaids. You need leverage.

No pitch. No prep. Just a 25-minute call that puts you back in control.

In one 25-minute call, we’ll walk through your people systems and score them red, yellow, or green.
You’ll leave with a heatmap—and your top 3 action priorities.
We only bring in one client per month.

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