The book · James's chapter
Discover Your Inner Strength
Cutting Edge Growth Strategies From The Industry’s Leading Experts
James Carter — chapter “Licking the Sticky Wicket” — featured alongside Brian Tracy, Dr. Ken Blanchard and Dr. Stephen Covey · Insight Publishing, 2009
The short version
Discover Your Inner Strength is a collaborative book of interviews with leading experts. James Carter’s chapter, “Licking the Sticky Wicket,” is about the emotional strength that carries a leader through crisis — performing under stress, and being a rock for others when it counts. It’s free to read.
Strength, before it was a framework
Long before FlagScore or a single Calibration Call, James was interviewed for Discover Your Inner Strength (Insight Publishing, 2009) — a collaborative volume where leading experts each set down their thinking, in the interview format led by David Wright. James is featured on the cover alongside Brian Tracy, Dr. Ken Blanchard and Dr. Stephen Covey. His chapter is about the thing every leadership model eventually rests on: the emotional strength to do the hard, honest thing under pressure.
Tracy · Carter · Blanchard · Covey “The inner strength I focus upon is emotional strength — performing during crisis or periods of stress, and being a rock for others and ourselves during emotional turbulence. Emotional crisis is one of the great equalizers in life. No one is immune.”
Where it leads
Inner strength is what the work asks of you.
Choosing truth over comfort — the principle underneath the Flag Model — takes exactly the emotional strength this chapter is about. Here’s where that idea lives today.
Read the chapter
James Carter’s “Licking the Sticky Wicket” from Discover Your Inner Strength — free, no email required.
Straight answers
What is Discover Your Inner Strength?
Discover Your Inner Strength (Insight Publishing, 2009; ISBN 978-1-60013-512-5) is a collaborative book of interviews — "Cutting Edge Growth Strategies From The Industry's Leading Experts." James Carter, founder of Be Legendary, is featured on the cover alongside Brian Tracy, Ken Blanchard and Stephen Covey. His chapter is "Licking the Sticky Wicket."
Did James Carter write Discover Your Inner Strength?
James co-authored it — he contributed the chapter "Licking the Sticky Wicket" and is one of the authors featured on the cover, alongside Brian Tracy, Ken Blanchard and Stephen Covey. It is one of several collaborative works he has contributed to, together with Roadmap to Success.
What is James's chapter about?
It's about emotional strength — "performing during crisis or periods of stress, and being a rock for others and ourselves during emotional turbulence." He argues that emotional crisis is one of the great equalizers of life, that no one is immune, and that real strength comes from understanding yourself well enough to draw on specific examples when it counts.
Can I download it for free?
Yes. James's chapter is free to read — download the PDF above. No form, no email. The full book is available on Amazon.
“This truly resonated and will have a lasting influence on us as we work to create a technology organization where the best and brightest choose to be.”
Larry Quinlan · Global CIO, Deloitte
About the author
James Carter
Founder of Be Legendary and creator of the Flag Model™. Twenty-five years inside executive teams; co-author alongside Stephen Covey, Ken Blanchard, Deepak Chopra & Brian Tracy, and featured on CNN and in Business Insider. More about James →
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