Better Every Day
Leadership Shouldn’t Be Left to Chance.
The SMB Leadership Crisis: It’s Killing Your Business
If you’re like most SMBs, your biggest challenges aren’t strategy or products. They’re people.
Does this sound familiar:
- Projects stall because of the lack of ownership.
- Your drowning in people issues instead of growing the business.
- Your high performers are facing burnt out from carrying the weight of others who don’t hold themselves accountable.
- Your people are stuck in the weeds, constantly firefighting instead of building.
- You waste money on training that doesn’t change behavior at all.
- And really, who has time for ‘training‘ when there is serious shit to get done?!
These aren’t just headaches. They’re revenue killers.
Leadership isn’t a “nice to have”—it’s the difference between a thriving business and one constantly struggling.
Why Traditional Leadership Development Fails SMBs
Most leadership programs are built for big corporations. They assume you have deep pockets, endless time, and leaders who love theory more than action.
That’s not your world.
You need leadership growth that actually moves the needle—without the fluff, without wasted time, and without breaking the bank.
With Better Every Day, we help SMB leaders get better, faster, and with less overwhelm. And you will have proof – rubber-meets-the-road data – that the time, energy and money are making a difference and improving your company.
Our approach is built for real businesses, where leadership isn’t about titles—it’s about getting results, keeping your best people, and staying ahead of the competition.
Leadership Isn’t About Potential—It’s About Commitment
Most leadership development programs focus on “high-potential” employees. That’s a mistake.
Why? Potential is just a guess. Commitment is proven.
You need to put your time, energy and dollars into highly committed people.
Stop wasting time on the wrong people.
How It Works:
The 3-Step System to Build a Leadership Pipeline
Step 1:
Better Every Day Sprint
Great teams aren’t built on potential. They’re built on proven commitment.
The Better Every Day Sprint is a six-week, real-world challenge designed to reveal who in your organization is truly ready to lead. This isn’t about checking boxes or passing a test—it’s about creating opportunities for your people to step up, grow, and take ownership of their own development.
This isn’t training. It’s a proving ground.
Some people show up. Others step up.
Each week, your people will face challenges that push them beyond their comfort zones. They’ll have to:
- Take Initiative – Step up without waiting to be asked.
- Own Their Results – No excuses. No finger-pointing. Just solutions.
- Commit to Growth – Actively improve themselves, not just comply with requirements.
At the end of the Sprint, you’ll have clear, data-backed insights into who is truly committed to growth. These are the people you invest in—the ones who will drive your business forward.
Why the Sprint Works:
- Personal Investment → Higher Engagement – Framed as a leadership accelerator, this is about their growth, not just another company initiative.
- Practical, Not Theoretical – Every challenge has a real-world application, ensuring learning is meaningful and impactful.
- Self-Discovery Over Judgment – Instead of proving themselves to you, your employees will realize their own potential.
Some will rise. Some won’t. But everyone will walk away stronger.
The worst-case scenario? You’ve given your people a powerful opportunity to grow. The best-case? You’ve identified the leaders who will take your business to the next level.
Are you ready to find the true difference-makers in your team? Enroll your people in the Sprint today.
Step 2:
Better Every Day
The Sprint uncovered them—your hidden gems, the ones who showed up, took ownership, and proved they are worth investing in. Now, it’s time to take them further.
Better Every Day is an exclusive leadership growth program designed to develop your highest-commitment employees into the leaders your business needs. This isn’t about hoping they improve—it’s about deliberate, measurable growth.
What Your High-Commitment Employees Gain:
- Targeted Coaching – Personalized guidance to accelerate their leadership skills and keep them accountable.
- Real-World Problem-Solving – Practical sessions where they tackle challenges head-on, not just talk about them.
- Continuous Growth & Learning – They’ll stay engaged, challenged, and evolving every step of the way.
- A Community of Elite Performers – High-commitment employees sharpen each other, pushing the entire group forward.
What You Gain as a Business Leader:
- Consistent, Data-Backed Insights – You’ll have clear metrics to track engagement, growth, and leadership development—so you know exactly where your time, energy, and dollars are making an impact.
- A Leadership Playbook – Get a structured guide to reinforce and support your people’s development, amplifying the results across your organization.
- Ongoing Support – You won’t be doing this alone. We provide expert resources and guidance to help you align Better Every Day with your company’s goals.
The Result?
No more wasted investment on employees who don’t step up. Instead, you’ll have a leadership pipeline filled with proven, high-commitment individuals—ready to take your business to the next level.
Your future leaders are already in motion. Are you ready to guide them forward?
Step 3:
Transformation
Imagine a workplace where leaders at every level step up with confidence, make bold decisions, and inspire their teams to push forward.
No more constant problem-solving, no more second-guessing.
Instead, you have a culture of accountability, innovation, and trust.
Your People:
- Engaged employees who take pride in their work
- High performers who stay and grow with your company
- A team that takes ownership, rather than waiting for direction
Your Leaders:
- Confident decision-makers who drive results
- Coaches who develop talent instead of micromanaging
- Strategic thinkers who align with your vision
You, the Business Owner or Leader:
- A thriving, self-sustaining business that doesn’t depend on you for every decision
- More time to focus on scaling, innovating, and enjoying the rewards of your hard work
- The peace of mind that comes from knowing your leadership team can handle anything
With Better Every Day, your business doesn’t just function—it flourishes. Your people grow, your leaders lead, and you finally step into the visionary role you were meant to play.
This is the power of legendary leadership. Let’s build it together.
The Cost of Inaction or even ‘Waiting’
What happens if you ignore leadership development? Nothing changes—but everything gets worse.
- Your best employees will grow frustrated and leave for companies that invest in their people.
- The wrong people will stay—those who avoid responsibility, resist growth, and drain your energy.
- Productivity will suffer as indecision, confusion, and disengagement spread like wildfire.
- You’ll find yourself solving the same leadership problems over and over, burning out while your business stagnates.
And the worst part? By the time you realize the damage, it may be too late to fix. Top talent will be gone. The culture will be poisoned. The competition will have pulled ahead.
Your business deserves better. Your team deserves better. You deserve better.
Thousands of Clients Can't Be Wrong!
The companies that thrive today are those with the courage to challenge the status quo.
Here are a few of the recent and current clients:
